Reliance’s RISE Worldwide and BLAST Esports form strategic joint venture for esports events, ET LegalWorld

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Cyril Amarchand Mangaldas advised Reliance Industries Limited’s wholly-owned subsidiary RISE Worldwide Limited. RISE, BLAST Esports Limited (a wholly owned unit of Denmark-based BLAST ApS.) have entered into a strategic partnership and will form a new joint venture entity, bringing together BLAST’s esports media production expertise, publisher relationships, IPs, and Jio’s technology expertise, distribution reach, and local relationships to host these events on the Jio Games Platform.

The JV will cater to the entire esports spectrum i.e., services to publishers and sponsors, end-to-end tournament management, targeted marketing and production and broadcasting.

The transaction team was led by L. Viswanathan, Senior Partner; Arun Prabhu, Partner (Head – Technology); Aarushi Jain, Partner (Head – Media, Education & Gaming); Swati Sharma, Partner (Head – Intellectual Property); with assistance from Pooja Kapadia, Principal Associate; Kush Wadehra, Principal Associate; Nidhi Jhawar, Consultant; Shobhit Dave, Associate; Kanav Khanna, Associate; and Udisha Surana, Associate.

The transaction was signed on March 20, 2025.

  • Published On Apr 11, 2025 at 03:25 PM IST

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