Algorithmic Aesthetics- Fashion, Identity and AI in the Indian Digital Economy

About the Book

It is a forthcoming interdisciplinary volume that explores the nuanced intersections of algorithmic systems, digital fashion platforms, AI-based personalization, and identity politics in contemporary India. This book invites critical engagement with how fashion trends are curated, controlled, and consumed in the digital age—through algorithms, influencers, e-commerce platforms, and surveillance capitalism.

The Indian digital economy has witnessed a massive expansion in fashion-tech ecosystems, from AI-powered shopping assistants and virtual try-ons to gender-fluid fashion markets and data-driven design. At the same time, the underlying algorithms often reproduce social biases, dictate aspirational identities, and commodify cultural aesthetics. This book aims to interrogate the politics of algorithmic visibility, digital caste-gender hierarchies, regional aesthetics, and AI-based fashion entrepreneurship in India’s rapidly evolving digital society.

They welcome contributions that are theoretical, empirical, practice-based, policy-oriented, or artistic in format, and encourage intersectional, feminist, and decolonial perspectives.

Book Name

Algorithmic Aesthetics: Fashion, Identity and AI in the Indian Digital Economy.

Sub themes

• Fashion as Data and Data as Fashion in Indian E-Commerce
• Algorithmic Visibility and the Marginalization of Regional Aesthetics
• AI and the Reinvention of Gendered Identities in Online Fashion
• The Role of Influencer Algorithms in Shaping Consumer Desires
• Caste Identity and Algorithmic Exclusion in Fashion Platforms
• Virtual Try-On Technologies and the Politics of Digital Bodies
• Platform Capitalism and AI-Driven Fast Fashion in India
• Fashion Startups and AI-Personalization in the Digital Economy
• Surveillance Aesthetics and Body Monitoring in Wearable Tech
• Fashion Consumption through Recommendation Systems
• Decolonizing AI in the Context of Indigenous and Vernacular Designs
• Digital Labour Behind Fashion Algorithms and Content Moderation
• Gamification of Fashion Identities in Indian Metaverse Platforms
• Legal and Ethical Challenges in AI-Guided Fashion Profiling

Submission Guidelines

• The Manuscript should be within the word limit upto 3000 to 5000 words (Manuscript + Abstract).
• Submission of the Abstract + Keywords: Submission of abstract should not be more than 300 words along with minimum 5 Keywords. (The abstract and keywords shall be the part of the Manuscript)
• The article shall be in Times New Roman, Font Size 12, 1.5 line spacing.
• The Footnotes should be in Times New Roman, Size 10 single line spacing
• Please use footnotes rather than endnotes. Footnotes should conform to the APA Referencing Format.
• A Cover Letter with the Name of the Author, Designation, Institution/ affiliation, the Title of the Manuscript and Contact Information (email, phone, etc.) is compulsory to submit with the Manuscript.
• All the contributions should be the original work of the contributors and should not have been submitted for consideration in any other Publication. The manuscript should be only in Microsoft Word Format. The paper should not be plagiarized, and free from grammatical, spelling and other errors. If any plagiarism found more than 10%, the article shall be rejected.

How to Submit?

• Submit your original, unpublished Abstract at the end of the post.
• Authors are instructed to initially submit the abstract only. After the notification on acceptance of abstract, the authors will have to submit the final manuscript.

Fee

There is No Submission/ Publication Fee.

Important dates

• Abstract Submission- July 30, 2025
• Abstract Acceptance Notification- August 10, 2025
• Full Chapter Submission- August 30, 2025
• Acceptance/Revision Notification- September 10, 2025
• Revised Chapter Submission – September 20, 2025

Contact

For queries: submissionalgorithmicaesthetic@gmail.com

Click here to submit.