An article titled, βπ΄πππππ πΎππππππ πππ πΊπππππππππ, π©ππ πΌπ·π° πͺππππ π©π πππ πΊπππ ππ πππ π¨ππ πππ π°ππ πππππ π΅πππ πβ co-authored by our Partner, Sahil Arora and Associate, Ishaan Gupta has been published by Outlook Business.
The article discusses the challenges faced by mobile wallets in India, highlighting their struggle with user retention and competition amidst the rise of UPI and regulatory clampdown. It emphasizes how recent regulatory measures and leveraging the UPI ecosystem could revitalise the PPI industry by offering seamless integration and widespread acceptance, potentially transforming the digital payments landscape in India.
Read the full article here: https://www.outlookbusiness.com/columns/mobile-wallets-are-struggling-but-upi-could-be-the-shot-in-the-arm-the-industry-needs
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