Articles

An article titled, β€œπ‘΄π’π’ƒπ’Šπ’π’† 𝑾𝒂𝒍𝒍𝒆𝒕𝒔 𝒂𝒓𝒆 π‘Ίπ’•π’“π’–π’ˆπ’ˆπ’π’Šπ’π’ˆ, 𝑩𝒖𝒕 𝑼𝑷𝑰 π‘ͺ𝒐𝒖𝒍𝒅 𝑩𝒆 𝒕𝒉𝒆 𝑺𝒉𝒐𝒕 π’Šπ’ 𝒕𝒉𝒆 π‘¨π’“π’Ž 𝒕𝒉𝒆 π‘°π’π’…π’–π’”π’•π’“π’š 𝑡𝒆𝒆𝒅𝒔” co-authored by our Partner, Sahil Arora and Associate, Ishaan Gupta has been published by Outlook Business.

The article discusses the challenges faced by mobile wallets in India, highlighting their struggle with user retention and competition amidst the rise of UPI and regulatory clampdown. It emphasizes how recent regulatory measures and leveraging the UPI ecosystem could revitalise the PPI industry by offering seamless integration and widespread acceptance, potentially transforming the digital payments landscape in India.

Read the full article here: https://www.outlookbusiness.com/columns/mobile-wallets-are-struggling-but-upi-could-be-the-shot-in-the-arm-the-industry-needs